Overcome selling heating and cooling maintenance challenges
Selling heating and cooling maintenance can save your customer’s life and pocketbook. But it’s not always easy to get customers to see the value in regular maintenance — some see it as a system that,...
View ArticleWhy should your HVAC customer buy anyway?
HVAC customers buy because they were compelled to do so (and price isn’t necessarily a factor — it’s only a fraction of the buying decision). But the customer won’t tell you why they’re compelled — you...
View ArticleHVAC customers in the winter and that little extra
HVAC customers can get particularly irritable in the cold weather months, but let your business be the solution to the problem, not the burden. Here’s how to prepare for the cold weather rush and...
View ArticleDoes your female customer feel safe?
Your female customer base has probably grown, since women are often the primary decision makers when it comes to large home purchases. And with field service’s bad reputation around technicians, it’s...
View ArticleThe coupon savvy customer’s secrets
Your HVAC customers want more bang for their buck, but how should you handle those coupon savvy customers without giving away your services? By keeping these helpful discount hints in mind, your...
View ArticleGive your HVAC customers a winter break
A seasonal discount, such as no charge for winter maintenance (to give customers extra money for gift buying), may be the thing that creates loyal customers. These days, everyone is trying to stretch...
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5 ways to make a one-time customer a regular
Does your company have a system for creating customer loyalty? Loyal customers can be hard to come by — and once you’ve got them, it’s important to thank them for their business. Here are five ways to...
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The three sentences you should never say to a customer
There are many wrong things you can say to a customer that will turn them off from your sales call. But these are the top phrases I’ve heard people say that will destroy any chance you may have on a...
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